OUR STORY

Founded in Sweden in 1980. Since our inception, the mission has been consistent, to design and build premium apparel that is true and reliable, fit for the rugged demands of all that life throws at us. We are born in Sweden, the precision of every cut, fold and stitch is one that’s guided by decades of experience. In 2019, the company was launched in USA to identify apparel issues and bring tangible solutions to various industries. The U.S. founders all have diverse backgrounds in professional sports ranging from basketball to auto-racing. With their passion and experience, they will bring innovative technology and apparel solutions to countless individuals and organizations. We are a leading technology brand first, and although we will build apparel, all our products will be unique and special with tech that has yet to be experienced.